She was certainly responsible for buying the paintings, so in a way it’s fair to blame her for what happened. In a way, Ann Freedman became the fall girl for the art world’s myopia.
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Miller of The New York Times says, “Either she was complicit in it, or she was one of the stupidest people to have worked at an art gallery.” Which seems, more or less, to be the attitude of almost all of the film’s talking-head witnesses. “Made You Look” is a lively and fascinating stranger-than-fiction art-world doc, and what drives it are two essential mysteries: Who could have created fake paintings that looked this astonishing? And even then, how could all the experts have been fooled?įreedman, who was ultimately forced out of the Knoedler Gallery in disgrace (that was shortly before the gallery closed its doors in 2011), is the central character in “Made You Look,” and she’s a likably unassuming one, with a sparky officious manner and a mop of gray curls. The result, once the paintings were sold to collectors, galleries, and museums, was the costliest art scandal in history, with $80 million worth of forged works sold. These paintings were fakes, and so were more than 60 other Abstract Expressionist canvases that Glafir Rosales brought to Ann Freedman over the next 10 years. And once again, she wasn’t shy about having it authenticated by a trove of experts, all of whom gave it their endorsement.
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But the work that was brought to Ann Freedman had the Pollock effervescence. Not too long after that, Glafir Rosales brought the Knoedler gallery a Jackson Pollock - a 1949 drip painting of red, black, and white with splashes of yellow, called “Untitled.” I’m not an art scholar, but I’ve seen my share of Jackson Pollock forgeries, which have a way of never looking totally like the real thing they lack that inner spark of kinetic energy. The painting was sold for $5.5 million at auction.
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He called it beautiful, and declared that it was a real Rothko. She showed it to an array of experts, including David Anfam, who at the time was the reknowned scholar-guru of Rothko. Yet the painting didn’t have much “provenance” (the paper trail of its history and ownership), and Freedman wasn’t about to take its authenticity on faith. It was a vintage Rothko, with two fuzzy rectangles (one black, one red) on a muted yellow background, and it was a bedazzling piece. What really seemed plausible, however, was the painting itself. The person who brought it to her was Glafir Rosales, a woman from Long Island who didn’t have much of an art pedigree but claimed to represent a wealthy anonymous collector, and the story she told about him seemed just plausible enough. It was sold to Ann Freedman, the gallery’s director, for $750,000 (a fire-sale price). In 1995, the Knoedler Gallery, the oldest art gallery in New York (it had been around for 165 years, predating the Civil War and all of the city’s museums), purchased an unknown canvas by Mark Rothko. It’s a documentary, directed by Barry Avrich, that’s about nothing less than the most successful forgery scam ever brought off in the high-end art world. “We’ve alerted Action Fraud and are investigating further as a matter of priority.That’s the level that “ Made You Look: A True Story of Fake Art” taps into. If a customer receives the scam message they should delete it immediately and avoid clicking on the link.
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We’re aware of the fake voucher scam which is being circulated via WhatsApp. “Typically, we associate e-commerce attacks with phishing emails that direct shoppers to submission forms where their personal and banking details can be stolen, but it is becoming increasingly common for criminals to monitor the screens of consumers remotely through malware attached to websites and mobile applications.”Ī spokeswoman for John Lewis added, “John Lewis & Partners takes cybersecurity very seriously. “Our researchers have found that there has been a 15% increase in e-commerce attacks, highlighting that shoppers are now more vulnerable than ever. They’re hoping that unsuspecting shoppers will click on it and disclose personal details. Speaking to Metro, David Emm, researcher at security firm Kaspersky said, “Scammers are attempting to appear legitimate by basing their scams around the John Lewis name, a trusted UK retailer.